We live in a very trusting investment world.
The business model appears to be;
- Set up a company, with a tech-like focus
- do amazing PR at a time when more money than sense is looking for a home (thank you loose monetary policy),
- expand in such a way that no one is much bothered by the impossibility of profitability,
- focus on generating market share to create a “network effect”
- make the game last at least until you are rich.
