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articles regarding sales, marketing, commercial processes, customer and consumer marketing
As a General manager you should aim to have a happy customers.
There are times, though, when customers become unhappy, even though you believe they have no right to be. And remain less than happy, no matter what you do.
Today, I’d like to offer some advice, an explanation, and a general strategy.
The advice is- get used to it.
While you can create a great environment for customers, you can’t make some unhappy customers happy.… Read more
The first piece of advice I received when I was hired as a Sales representative was that people buy from people they like. So my new Boss told me that the reason I was hired was that I was quite likable. And pretty much from then on I have fund this truism to be in fact, true.
What i did find was that some people actually didn’t like me.… Read more
As we start working through the start of a new year, we see new plans, new strategies. This reminds me of one critical element that I see lacking in many strategies or plans is INSIGHT.
This is a simple word that means many different things to people, so I’d like to take time to define what Insight means to me. As brand and business strategists and market observers, we have a strong interest in identifying the potential actionable insights from mere interesting observations or descriptions.… Read more
This is the final part of a three part update on online media consumption and habits, the first part discussed changing media consumption behaviour, the second part discussed changing world online media consumption. This final part will look at the challenges facing advertising online.
Online advertising is a troublesome media channel- i can see why many prefer to avoid it.… Read more
To start 2015 I’ll focus on online media for a while to enable both managers and Boards to better understand how-mid-decade- advertising is changing.
This change is led by technology- both hardware and software- and both brand owners and agencies are struggling to keep up. And while there are a few brands and agencies surfing the wave of new media habits, the vast majority of us languish in traditional-media unaware of how fast things are changing.… Read more