applied know how
articles regarding sales, marketing, commercial processes, customer and consumer marketing
While this is a US chart, it certainly seems to mirror my personal experience…
Traveling by MRT or Bus all I see is people staring into their mobiles. At breakfast or lunch- staring into mobiles, on the bus or MRT home staring into their mobiles, Japan, Korea, Malaysia, Singapore- all on mobiles- obviously a biased sample, but increasingly mobile communications- facilitated by large screen phones- is the default mode in Asia.… Read more
When ever I was interviewing sales people to join our organisation, I had a simple skill test that I utilised with much success to identify those who claimed to have sales skills.
Quite simply I would ask the candidate to “sell me this pen”
If you are interviewing for a sales role OR interviewing a salesperson, its a handy technique to know.… Read more
You meet a prospective client at a networking event and they ask you “so, what do you do?”
You know you have about 3 minutes before they move on and mingle, but you really do want to leave an impression. But what do you say? This is where your “elevator pitch” comes in. Proverbially, the elevator pitch is supposed to take place in an elevator but that rarely happens.… Read more
I’ve spent a good part of my business life trying to get fickle consumers to remember the brands I work for.
We work within organisations to hone strategy and to create a great brief for our creative agencies to come up with fantastic advertising to persuade consumers and then align the commercial activities to create a great experience for our consumers.… Read more
Being creative certainly isn’t easy, but i think you should stretch yourself when promoting great brands and the easy way out shouldn’t be the first call.
So what’s all this about?
Its Singapore’s national day in August and brands seek to associate themselves with this great national occasion.
Everyone knows a Tiger is more than a Singapore icon, and so Tigers new ads perplex me. … Read more