applied know how
articles regarding sales, marketing, commercial processes, customer and consumer marketing
Ever wondered how much time the average person spends looking at their TV, computer, phone or laptop? Well, this chart shows exactly that, broken down by country.
Produced by Mary Meeker for her annual presentation on internet trends, the chart reveals some interesting insights. Clearly Indonesia and the Philippines are glued to their screens- and I think Singapore would be up there too based on what I see each day on the bus- but it’s the breakdown where it get interesting.… Read more
Although my first job was as a Sales Representative and my second job was as a Sales and Product Manager, I didn’t really get interested in how to enhance fundamental Sales performance until I became a General Manager. Before that I was too busy doing thngs to think about how to improve what I was doing.
At that time I had the privilege to work with Guinness Overseas Ltd, a company now part of Diageo.… Read more
My background is primarily in sales, and so it pains me to hear more and more often that a super sales guy has been promoted to Sales Manager and then has left the company three to six months later.
To my thinking this is just sloppy management by the company, and probably sloppy career planning by the new manager that leads to the exit.… Read more
Marketing is really simple, Marketers are complicated, and occasionally complicating.
I’ve been involved in Marketing for 4 decades of my life and the more I think about Marketing the simpler it appears to me.
For the uninitiated, marketing attracts a lot of loquacious intelligent and impressive people who complicate the obvious ( my favourite example is Lovemarks, see here for a debunking of this).… Read more
You’ve just met a new business contact, and you’re sitting across from them in a social or a work setting. You know that the most effective means of connection is to understand their behaviour and communication preferences and flex your own preferences to engage with them on their terms.
So I get out my short DISC test and ask them to quickly complete the test, as it only takes 7 minutes, I can then go to the toilet and then plot their responses so I know their DISC preferences and flex my style- RIGHT?… Read more