80 Percent of Frequent B2B Buyers Have Switched Suppliers at Least Once Within a 24-Month Period

Despite Covid difficulties, your business is still a leaky bucket

Many companies that i engage with have reported that selling was incredibly difficult during covid. it was difficult if not impossible to meet with buyers. Some buyers were reluctant to make decisions ”on line”. So the reasoning went if its impossible to sell, then we’ll retain our business over Covid because of ”inertia”.… Read more

What do we need to exit Covid?

The Un-Covid future… how are we going to transition from our current protective bubble wrap back into a hopefully more open world.

The Lancet identifies five critical steps to rational exit. With four identifying administrative capabilities, the skills/ resources that underpin the authorities’ power and influence within the community
• ability to track infection status
• public health capacity
• health system capacity
• border control

The fifth, importantly focuses on Community engagement and our trust in the authorities to do the job and supporting and reinforcing our compliance with their plans.… Read more

Effective Communication in a time of Covid

The multiplicity of responses and differences in outcomes to Coivid-19 illustrates that even when there are established change management and public communications theories, Politicians can just make things up as they go along.

It’s sometimes difficult to learn when in the middle of a crisis but successful Governments were those that knew and applied the theory in a way that reinforced trust.… Read more

Why? The increasing divide?

Why, when millions are out of work and unemployment is climbing, zero or negative interest rates mean retirees have stopped spending, Covid-19 has wrecked international and domestic demand and resulting GDP is in double digit collapse, are stock-markets on a seemingly inexorable the rise? What special protection do investors have that the rest of us lack?

In a New York Times op-ed article, the Nobel-winning economist Paul Krugman explained what’s driving the “disconnect between rising stocks and growing misery. … Read more

Not a “V” shaped recovery

Two enduring metaphors of Covid were “flatten the curve” – reduce the incidence of Covid-19 infections to enable an overstretches health care system to cope.

The second was the image of a “V” shaped recovery… much hyped by Politicians facing I’m and the re-election… this thing will go away as fast as it came… we’ll bounce back.

Many pundits bet their reputations on this imagery.… Read more